Formats: Direct Mail, Display, Web, Dynamic Display, MSA
Skills: Photoshop, Illustrator, Layout, Campaign Concepting, Design, Creative Direction, Branding, Copywriting, Product Launch
There was a time in my career where, between Rubrik and Veeam and Commvault and Veritas, my life was consumed by data backup firms.
This one was created as a means of targeting backup management professionals, who, in general, tend to be pretty nerdy.
So, we wanted to immediately show that we were from their side of the tracks with a reference to the eponymous Konami Code.
This creative was successful enough that it ran a total of 10 times in 4 theaters.