Date: 2017 ~ 2018
Formats: Direct Mail, Display, Web, MSA
Skills: Photoshop, Illustrator, Layout, Campaign Concepting, Design, Creative Direction, Branding, Copywriting, Product Launch
To call the McAfee campaign enormous would be somewhat of an understatement -- at one point, our department was responsible for all of McAfee's advertising in market.
Over a million dollars in scope, I lead the design team through the process of building over 60 separate direct mailer campaigns for different global regions, but I also designed all of them from scratch.
The total pitch process, from beginning to end, took nearly a month of continuous work.
I also helped design the dynamic creative product, which used McAfee as its pilot for the rest of the campaign.