Date: 2017 ~ 2018
Client: Lenovo Software
Formats: Direct Mail, Display, Web
Skills: Photoshop, Illustrator, Layout, Campaign Concepting, Design, Creative Direction, Branding, Copywriting, Product Launch
This campaign, built for Lenovo Software, was meant to drive awareness around a new portion of Lenovo’s business portfolio - a shared desktop solution that helps companies more effectively manage their VPN connections.
This campaign was for a new product, so we were often working along with the development team to manage the process as we progressed.
This was also a campaign where I came out on the opposite side becoming good friends with my client.