Formats: Direct Mail, Display, Web
Skills: Photoshop, Illustrator, Layout, Campaign Concepting, Design, Creative Direction, Branding, Copywriting
One of my very first projects as Creative Director, Fortinet eventually folded out to cover nearly a half dozen campaigns. Excellent client, with a neat product that is unique in the field - and really unique for the time it was first introduced. Learning about it and intaking the proper messaging was a challenge and took a large degree of field research.
It was also an excuse to look at macro photos of kevlar, which is really, really cool the more you look into it.