Formats: Direct Mail, Display, Web, ABM, EDO, Dynamic Display
Skills: Photoshop, Illustrator, Manufacturing, Custom Fabrication, Layout, Campaign Concepting, Design, Creative Direction, Branding, Copywriting
This campaign, built for a joint venture between Optiv and Cylance (two of the largest providers in antivirus and network monitoring toolsets), was one of the highest-performing pieces I have personally engineered.
In addition to this campaign, we built a box that included some foam ear plugs that encouraged recipients to trade up, take a meeting, and get a pair of Bose noise-cancelling headphones, which I arranged to be dispatched from a secure dropshipping facility upon receipt of the meeting confirmation.
You can see some more photos of that below.