Date: 2016 ~ 2018
Formats: Direct Mail, Display, Web, ABM
Skills: Photoshop, Illustrator, Layout, Campaign Concepting, Design, Creative Direction, Branding, Copywriting
One of my most prolific client relationships was with Cisco -- I designed and executed over 30 campaigns for them or their close agency partners over four years. We built everything from bespoke mail-based marketing experiences to drip campaigns to dozens of dynamic display products, enabling audiences to receive customized messaging on an atomized level.
The headline campaign, below, was a really exciting campaign that we worked on for Cisco, as part of the Radius program. The stakeholder, a partner marketing director who had previously been a major contributor to our telemarketing revenue, decided to try a direct mail campaign. The only issue was, we had only 1/4 of the normal runway to do it.
We utilized a unique push from inside the company to redefine the style of Cisco's go-to-market strategy and introduce a fun, new, and engaging look in partnership with one of Cisco's core illustrators. The campaigns were rebuilt, much of it by hand, because of time constraints. Gotta do what ya gotta go, I guess!