Date: 12/2016 ~ 7/2018
Formats: Direct Mail, Display, Dynamic Display, Web, ABM
Skills: Photoshop, Illustrator, Layout, Design, Branding, Copywriting, Campaign Design
Over the years, we did a lot of projects for BMC, who engineers and sells human resource management software. This one highlighted campaign was aimed at building a campaign that highlights BMC’s API capabilities.
This campaign in particular was fun, because the client came to us and asked for something ‘simple, that broke through the noise of the market.’
So, my team and I did some field research and found that visual silence was the most effective approach - and we were right!